Director and co-founder of Infotech Megaxus, Eva Muliawati said, the advertising industry in the medium of games (in-game advertising) in Indonesia is still sluggish. He assumed the advertiser to this day still doubting its potential.
“Until now advertisers are still not sure how big the impact or potential of in-game advertising. Even though the market size of gamers in Indonesia is quite large and potentially touching more than five million people in 2012,”said Eva.
Megaxus claimed his side were not at this time accept bids from advertisers to advertise in game (in-game advertising).
While in the United States, a number of game publishers and developers have been working on in-game advertising opportunities with pretty serious since the end of 2008. Call it Rockstar Games who sell ad space through the billboards in the game GTA IV.
So far, the new Megaxus Infotech established a partnership with Nokia and Mustika Ratu on game “Let’s Dance”. For Nokia, the Nokia Megaxus provide special customized avatar with a series of phones that are being promoted by Finland’s mobile phone manufacturers.
While the Mustika Ratu, Megaxus enables in-game advertising in the form of the product body splash. Not only that, the Queen signed Jewels ad in the official website of “Let’s Dance”.