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The pattern of TV viewers in Indonesia during Ramadhan Month


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Indonesia is the country with the largest Muslim population in the world. The consequence of this is the pattern of life based on the religion of Islam was dominant.

Ramadhan on TV

Ramadhan on TV

Here are interesting patterns data communities Indonesia during Ramadhan Month:

1. Compared to regular months, there were 14% more TV viewers during Ramadhan. They are also watching more TV, spending 4 hours and 40 minutes compared to 4 hours and 16 minutes during regular months.

2. School holidays (this is interesting) during this period lead to a 27% increase in the number of viewers aged 5-14 years. The Ramadhan Months also feature a new prime time that occurs during the morning meal from 02:00 to 05:00.

3. The number of viewers during that prime time increased six times compared to regular months.

Nielsen, 2010.


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