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The six foundations of digital creative

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That no other medium can offer simultaneously. Here they are:

1. Interactive.
Reward the user for clicking.

2. Customizable.
Let the user custom as they want to.

3. Contextual.
Most of the user prefer this than others.

4. Entertaining.
People like to be entertained.

5. Playable.
You can’t play with a TV ad for 5 minutes.

6. Useful.
Just like a swiss army knife, all in one.

Useful ads
Or
Useful | ads

Is reason digital
better than
advertising?

Ashley Ringrose.


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