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Internet TV Advertising Format

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In-Stream Video Ad

In-Stream Video Ad

In-Stream Video Ad

The in-stream video ad is similar to a TV commercial that runs inside the video window in place of video content. The ad can be any length, but 15 and 30 seconds are most common.

Overlay Video Ad

Overlay Video Ad

Overlay Video Ad

The overlay is a branded rich-media or text ad that appears in the lower-third section of the video window while the video is running. An overlay doesn’t delay video viewing because it plays in parallel with the video.

Companion Video Ad

Companion Video Ad

Companion Video Ad

Companion ads can be graphical or text, and are located outside the video window. They can appear anywhere on the web page, and are not limited to just one unit. Companion ads often run in conjunction with an in-stream or overlay ad and typically remain visible after the video ad has ended.

Take Over Video Ad

Take-Over Video Ad

Take-Over Video Ad

Takeover ads display over the full video player, letting an advertiser deliver an uncluttered, rich-media experience. The takeover shows particular promise with full-screen, full-length, high-quality shows.

Sponsorship Video Ad

Sponsorship Video Ad

Sponsorship Video Ad

Sponsorships are an excellent way to maximize advertising revenue on the entire page and throughout the site, not just within the video window. Sponsorships are often customized integrations that may include in-stream video ads, overlays, companion units, skinned video windows, and takeover ads.

Brightcove, 2008


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