Advertising and promotion is an integral part of economic and social systems of modern society. Advertising is a form of presentation and promotion of non personal about ideas, goods or services that are paid by the sponsor to provide information to the public.
These ads have been developed into a system of communication that is essential not only for the producers of goods and services but also for consumers. The ability of advertising and other promotion methods in communicating to the consumer makes both the field role is critical to the success of the company.
However, quite a number of advertising and promotion strategy is wrong according to the target, Morissan, in his book titled Integrated Marketing Communication. For example, the candidates head region which often advertise in the national mass media to win the Electoral Officer (Elections), many ads in circulation does not correspond to the ethics of advertising and do not comply with the characteristics of the product and the objectives to be achieved from supplying the ads. Mass media advertising is not the only best way to ship, however, does not mean mass media advertising to be not important, not at all.
Market-oriented companies should focus their attention on the so-called relationship marketing, namely an attempt to engage, create, and maintain the relationship as long as possible with customers and other parties for mutual benefit. One way is through the medium of advertising as one of the essential components of integrated marketing communication in the process to increase sales.
Nutrifood Inc. (Nutrisari is one of their products) is one of the producers of instant beverage products in Indonesia, and is not the only producer of instant drinks in Indonesia. Of course there is a competition product sales with other such beverage manufacturer. Nutrifood Inc. needs advertising to achieve the objectives of the communication in order to increase sales.
Laura, student of Multimedia Design Program, InterStudi School of Design.