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Digital advertising strategy | seminar


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Strategy is Plan for obtaining a Goal based on Information at Hand.
Goals need to be SMART :
1. Specific
2. Measurable
3. Actionable
4. Realistic
5. Timely

Here are that steps :

1. Setting goals (Awareness, Sales, Engagement)

2. Insight Mining (Quantitative Tools, Qualitative Tools, Research Report, Environmental Analysis)

3. Strategy (Creative Strategy, Placement Strategy, Social Media Strategy, Content Strategy)

4. Implementation and Monitoring (Google Analytic, Social Media Monitoring, Media Placement Monitoring, FB Insight)

5. Report (Placement Report, Social Media Report)

Communication Strategy

We Know WHO we are communicating to and WHY.
But there is a number of other parts of strategy to solve for WHAT, WHERE and WHEN.

Here are 6 Foundations of Digital Creative :
1. Interactive
2. Customizable
3. Contextual
4. Entertaining
5. Playable
6. Useful

Digital Advertising Strategy Seminar
Jakarta, 2013

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