Link building is a technique to generate inbound links to a website to increase web traffic and Internet popularity. It is the most effective approach to rank higher in search
engines and out perform your online competition.
Process of Building Links
This is as simple as reciprocal links, links from articles, newsletters, directories, and many more. There are three ways to gain these links:
A. One way linking
Links from website A to website B but no back link from website B. Here are the ways :
1. Filling the forms
2. E-mail requests
3. Search engine and directory submission
B. Two way linking
It is a better way for any webmaster to get listing and better conversion rate. For this you need to provide a link in order to get a link from other website. Criteria for Two-way Linking :
1. Page rank should be equal or above
2. Theme of the website should match
3. Appropriate category
C. Three way linking
Here, website A can link to website B and C and there is a mutual linking between these three websites. It is the best way of getting back link. With a brief information, drop an e-mail to the owner of a relevant site for linking. If he accepts the request then you can get a back link from that website.
Why Link Building is Needed?
1. This improves page rank over time
2. Increases website traffic
3. Results deep indexing
4. Improves search engine ranking
5. Cost effective online marketing
Post Panda Significance of Link Building
Most of the content sites lost their ranking due to Google Panda update. However, quality back link is still having its worth and links from authority sites like .edu, .gov can boost your rankings in all major search engines.