Who plays computers and video games? 65% of American households play computer and video games. How about other countries? Coming up next, a new society born in gaming.
Shift in Ages: from the 1970s to the mid-1990s
Tweens & teenagers reigning supreme.
Shift in Ages: The emergence of the playstation
Change of focus: 18-35 years old core male gamers.
Shift in Ages: Today
Age of U.S. game players today, the average game player age is 32.
Shift in Gender: The girl power
40% of today’s game player is female.
Shift in Behavior: The emergence of social gaming
The way we consume video games today has changed. People don’t spend hours playing video games alone anymore. About 59% of gamers play with other gamers in person. About 49% of gamers play games online at least 1 hour per week because most recent games are online-enabled.
Jérôme Sudan, Account Planner