A Glance
The IAB Ad Unit Guidelines concern animated in-page display ads, such as standard Flash “les, $at JPGs, or animated GIFs. The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising.
Rectangles and Pop-Ups
Note: All Dimensions are in pixels
Banners and Buttons
Note: All Dimensions are in pixels
Skyscrapers
Note: All Dimensions are in pixels
Additional Notes
• Those sizes that are bold above are part of the Universal Ad Package
• :15 animation includes multiple loops
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